By Jeff Manning
One of the ways we create a compelling and engaging luxury home auctions experience is by leveraging some of the most advanced and high-tech tools available. From immersive videography and photography, to targeted marketing, cutting-edge technology helps us pay attention to the details that help sell a unique home. Being tech-savvy is part of everything we do—from our database management, to how we sell a property, and how we reach customers.
Some of the ways we employ state-of-the-art tech include:
Photography and videography
In this digital-first world, most people will explore a one-of-a-kind home from the comfort of their couch and via a screen. That’s why we’ve invested in advanced drone cameras and Sony DSLR cameras to truly capture a property’s interior and exterior features.
To give bidders the experience of walking through a home, we use Matterport technology to create an immersive, digital version. This 3D technology creates virtual floor pans and walk-throughs that are easily accessible on any device and captures the details bidders want to see.
Safe and easy to use luxury home auctions software
Our bidding platform is supported by one of the world’s most respected and secure platforms. It provides peace of mind to both bidders and sellers, by offering encryptions and safeguards for private and financial information. Through this software, we can conduct live simulcast auctions with an in-person crowd and participation online, with the fastest sub-second latency on the market today.
Digital marketing tools to tell a property’s story
To find and attract the right bidders to a luxury home, we use a combination of social media and targeted digital marketing. First, we use our proprietary system to detail the demographics of the ideal buyer for a home. Then, we use specialized software to identify individuals with those characteristics and promote the property to them with high-quality, story-telling materials.
Ultimately, our goal in leveraging this technology is to create a beautiful, seamless and secure process for sellers and bidders. By using the latest tools, we are able to create luxury home auctions that benefit everyone involved.
At Luxea Global Auction, we use innovation and technology to create luxury home auctions that delight and engage buyers worldwide. To learn more about bidding with us, click here.