6 Trends For Luxury Home Buyers That Sellers Need To Know

By Jeff Manning

The COVID-19 pandemic has reshaped how we think about real estate and office space, and this is especially true for luxury home buyers. It has allowed us to reimagine the importance of our homes and how we want to live. At Luxea Global Auctions, we have recently seen a few trends happening in the luxury real estate market around this shift. Here are six we think should be on your radar.

Migration Patterns Showing Massive Moves
Current migration patterns show people moving away from big cities and seeking property where they can pay less in taxes and get more real estate bang for their buck. Luxury home buyers no longer need to be near the office in a large, expensive city. Instead, they can use the money they would spend on a condominium in a metropolitan area toward a larger home and property in a more rural one.

Luxury Home Buyers Match Their Homes To Their Hobbies
Like horses? Want to garden? Enjoy fly fishing? As more people work remotely, more people want homes that match their lifestyles and hobbies. At Luxea, we use insights from social media and other digital tools to help match luxury home buyers with the right home that fits their favorite activities. We can help them find a homestead in upstate New York, an estate with a home office overlooking an equestrian pasture from Central Oregon, or a spacious compound on Salmon River in Idaho for avid anglers. For luxury home sellers, our auction process, marketing, and technology facilities a smooth, predictable, and profitable sale by finding precisely the right buyers.

Home Amenities Are More Important Than Ever
The more time people spend at home, the more they want to have beautiful offices, gyms, and gourmet kitchens within arm’s reach. As this giant shift to remote work may become a long-standing reality, sellers with homes that include these amenities can be in an extremely profitable position. At Luxea, we amplify that advantage by holding a luxury home auction that helps sellers auction their home easily, quickly, and profitably.

Creating Space For Furry Friends
Animal shelter adoptions have skyrocketed since the remote-work revolution of the pandemic. As people change their lifestyles to make room for animal companions, the space they need changes as well. After all, doesn’t Fido need a room with a view, too?

Falling In Love With Nature All Over Again
As people realize they don’t have to live in urban centers and can move out to the country again, many are experiencing a rekindling with nature. They’re seeking landscapes and surroundings that fit their expansive dreams, like the saguaros in Sedona, waterfalls in Olympia, or fall-colored forests in Burlington.

Living Closer By Choice
We have recently seen the trend of intentional communal situations in luxury co-living. This runs the gamut from families who want to be closer, to long-standing groups of friends purchasing hundreds of acres of land to build properties near each other.

As the world continues to adjust and adapt to the pandemic’s long-lasting changes, luxury buyers and sellers will also change how they view real estate. Through it all, we’re all learning how vital home really is. Wherever you are, and wherever you want to be, at Luxea, we want to help you find exactly what you need exactly where you need it. To learn more about Luxea, and how we can help luxury home buyers and sellers, click here.

We Put Safety First At Our Luxury Auctions For Homes

By Jeff Manning

At Luxea, we approach each of our luxury auctions with purpose and live our values of leadership, excellence, innovation, benevolence, and learning. These core ideas have also shaped how we handle the auction process while addressing the global health crisis of COVID-19. We believe the health and safety of buyers, sellers, and everyone involved in a transaction is paramount. We want to create experiences that inspire trust and are commensurate with the value of these unique properties.

To do so, we’re taking the following steps to ensure that each of our luxury auctions is a safe and enjoyable experience for everyone involved.

COVID-19 Precautions We’re Implementing for Luxury Auctions

  1. On-site safety consultant
    Each of the luxury auctions we host will be staffed with OSHA certified safety consultant. They will ensure that COVID-19 protocols for each jurisdiction are properly observed. This includes practicing social distancing and other safety measures.
  2. Safety and Sanitation practices
    Our property tours will include sanitation practices, including providing booties, masks, and hand sanitizer to each individual who steps foot in a home. For live auction experiences, we’re implementing social distancing and temperature checks.
  3. Leveraging technology
    Our bidding platform is supported by one of the world’s most respected and secure platforms. In addition to providing peace of mind to both bidders and sellers, it also allows the buyers to view an entire property online, take a 3D-tour, and buy online. Through this software, we can conduct live simulcast auctions with an in-person crowd and participation online, with the fastest sub-second latency on the market today.

The onset of the global pandemic and international shelter-in-place regulations have more people recognizing the importance of home. Now, it is more than a place to visit. A unique property can be an escape and an oasis where you can gather those closest to you in safety. However, finding that safe place should also be safe. That’s why we’re committed to going above and beyond the most up-to-date and recommended safety and sanitation precautions. We always want to do right by our customers and our partners. And that’s something you can always count on.

To learn more about Luxea’s luxury auctions and how you can sell or buy a unique property with us, click here.

How Luxea’s Advanced Technology Creates Unique Luxury Home Auctions

By Jeff Manning

One of the ways we create a compelling and engaging luxury home auctions experience is by leveraging some of the most advanced and high-tech tools available. From immersive videography and photography, to targeted marketing, cutting-edge technology helps us pay attention to the details that help sell a unique home. Being tech-savvy is part of everything we do—from our database management, to how we sell a property, and how we reach customers.

Some of the ways we employ state-of-the-art tech include:

Photography and videography

In this digital-first world, most people will explore a one-of-a-kind home from the comfort of their couch and via a screen. That’s why we’ve invested in advanced drone cameras and Sony DSLR cameras to truly capture a property’s interior and exterior features.

To give bidders the experience of walking through a home, we use Matterport technology to create an immersive, digital version. This 3D technology creates virtual floor pans and walk-throughs that are easily accessible on any device and captures the details bidders want to see.

Safe and easy to use luxury home auctions software

Our bidding platform is supported by one of the world’s most respected and secure platforms. It provides peace of mind to both bidders and sellers, by offering encryptions and safeguards for private and financial information. Through this software, we can conduct live simulcast auctions with an in-person crowd and participation online, with the fastest sub-second latency on the market today.

Digital marketing tools to tell a property’s story

To find and attract the right bidders to a luxury home, we use a combination of social media and targeted digital marketing. First, we use our proprietary system to detail the demographics of the ideal buyer for a home. Then, we use specialized software to identify individuals with those characteristics and promote the property to them with high-quality, story-telling materials.

Ultimately, our goal in leveraging this technology is to create a beautiful, seamless and secure process for sellers and bidders. By using the latest tools, we are able to create luxury home auctions that benefit everyone involved.

At Luxea Global Auction, we use innovation and technology to create luxury home auctions that delight and engage buyers worldwide. To learn more about bidding with us, click here.