July 21, 2020 by Crmeredith 0 Comments

How Benevolence Makes Luxea One Of The Best Luxury Real Estate Auction Companies

By Jeff Manning

At Luxea, what makes us one of the best luxury real estate auction companies is our core philosophies: leadership, excellence, innovation, benevolence, and learning. Of those five principles, benevolence represents our commitment to community service. This drive and passion are most clearly demonstrated through our #LuxeaLoves program, which aims to make a positive impact on the world through philanthropy.

The best luxury real estate auction companies stick to their values

As the founder of Luxea Global Auctions, helping other people is at the core of my personal belief system. I practice a blend of social entrepreneurship and capitalism. I believe that good companies take care of their employees, take care of their clients, and take care of their community. There’s a moral obligation to do all three. If you’re not, you’re really missing the point.

One of the ways I live this value is by using my skills and connections as a professional auctioneer to support nonprofit and philanthropic organizations and causes. On average, I speak to about 20,000 to 25,000 people every year at events, and I encourage them to invest in their communities through fundraising. I am also an active participant in these auctions, and I’m not shy about boosting a specific item to help support the cause. As part of #LuxeaLoves program, I regularly consult nonprofit organizations and others on how to make their auction a greater success. This is just one way that the #LuxeaLoves program can help and support organizations that are focused on a beneficial cause.

Another way #LuxeaLoves is by warming up the bidding base by auctioning off prizes and experiences for a specific cause before the main home auction. With the permission and buy-in from the seller, we’ll put a trip to Napa, a hot-air balloon ride, or a specialty item up for bid, and the resulting proceeds will go to an organization of the seller’s choice. In this way, we’ve been able to use our superior auctioning powers for good.

When people look for the best luxury real estate auction companies to work with, I really believe they should also consider the organization’s values in addition to its track record. At Luxea, we deliver on both counts. When you work with us, you can sell your luxury property and do something great for a cause that you love, too.

At Luxea Global Auctions, we lead with benevolence by investing our time, talent, and treasures into our community and compensate our partners fairly. And, it’s what makes us one of the best luxury real estate auction companies out there. To learn more about us, click here. If you represent a nonprofit or philanthropic organization and would like to get guidance on how to conduct a productive and fruitful auction, email Jeff at Info@Luxeaglobalacutions.com.

July 21, 2020 by Crmeredith 0 Comments

The Psychology Of Why An Auction Is The Best Way To Sell Luxury Property

By Jeff Manning

When you’ve decided to sell your luxury property, there’s one emotion you likely don’t want to feel—lack of control. After all, this piece of real estate is something you’ve invested your time, money, and energy into—and you want to see a return on that investment. So, feeling uncertain about the home’s time on market or final sale price is less than desirable.

While a traditional sales process can leave a luxury property on the market for years and leave the seller feeling out of control, a high-end auction can do just the opposite. A luxury real estate auction creates a situation that gives sellers more certainty and control. Ultimately, it’s the best way to sell a unique property, which is why auctions are being used as a marketing tool to drive up demand and increase visibility, according to Forbes.

Specifically, leveraging a customized live and online auction can help sell a luxury property more effectively in three key ways:

Auctions change the psychology of the sale

Luxury real estate auctions come with definitive end dates—the day of the auction. This forces the market to make a decision and act on their interest. When combined with a qualified buyer pool attracted by targeted marketing efforts, this deadline generates more value and control for the seller.

Transparency is key to selling a luxury property

When you really think about it, traditional real estate listings with multiple offers create a silent auction environment. In this scenario, buyers don’t know if they will be successful in purchasing the home, which can cause them to look elsewhere or lose interest. Conversely, an auction creates a transparent process, which allows both the bidders and sellers to understand precisely what’s happening, and when it’s happening.

More competition benefits luxury property sellers

The transparency created by an auction also generates excitement and a healthy sense of competition. When buyers see that they are vying for a property in real-time, it can appeal to their ambitious natures and result in faster decisions and higher bids.

When these three factors come together and are combined with an effective marketing program and advanced technology, it’s truly a recipe for success. By marketing a luxury property in a condensed time with a pre-determined sale date, sellers can attract more qualified buyers and take back control.

At Luxea Global Auction, we help sellers take control of the sale of their unique property by creating customized live and online auctions. To learn more about selling your luxury property with us, click here.